LEARN · GROW · LEAD · SUCCEED
BUILD YOUR CAREER IN MARKETING WITH AN MBA IN NEW DELHI
A placement-focused program designed as a modern B-school alternative to MBA. Learn sales and marketing, brand strategy, B2B pipelines, and AI tools with dedicated placement support, placement accountability, and job-ready skills.
Build Your Career in Marketing with an MBA in New Delhi
A placement-focused 2-year on-campus sales and marketing program with placements that combines brand strategy, sales and distribution, and AI-integrated marketing. Engineered as a modern B-school alternative with better ROI than MBA, you learn sales and marketing through live case studies led by CXOs, gain job-ready skills, and move into campus placements with 150+ hiring partners backed by placement accountability and dedicated placement support.
Inside the Sales & Marketing MBA Experience
From high-stakes CXO boardroom pitches and B2B sales war rooms to FMCG distribution modeling and campus placement celebrations — see life inside New Delhi's premier placement-focused marketing program.
Gain Real Experience with Live Projects Led by CXOs
Work on authentic business briefs alongside verified commercial partners like Dainik Jagran, Americanz Muscles, Ad2Lead Hub, and Balaji Marketing Experts. Scroll to experience each project stack into view.
PROJECT 1:
Dainik Jagran & Regional Media GroupRegional Brand Strategy & Media Penetration Project
Duration: 6 Weeks · Live Brand Case
Project Brief & Scope:
Conduct a comprehensive brand positioning audit and audience expansion strategy for regional North India markets. Evaluate circulation growth, advertising rate cards, and multi-edition digital content syndication.
Execution Milestones:
*Live corporate case studies evaluated with executive mentors
PROJECT 2:
Americanz Muscles (Sports & Nutrition)Retail Distribution & B2B Go-To-Market Plan
Duration: 6 Weeks · Distribution Case
Project Brief & Scope:
Build a scalable national distribution blueprint for sports nutrition. Formulate distributor margin structures, retail shelf-share tactics, territory mapping for Area Sales Executives, and quick-commerce slotting.
Execution Milestones:
*Live corporate case studies evaluated with executive mentors
PROJECT 3:
Ad2Lead Hub & Balaji Marketing ExpertsAI-Driven High-Ticket Lead Generation & ROAS Optimization
Duration: 8 Weeks · Real Ad Spend
Project Brief & Scope:
Deploy generative AI tools (ChatGPT, Midjourney, Claude) to script, design, and run live A/B tested ad campaigns for B2B client acquisition with measured return on ad spend (ROAS).
Execution Milestones:
*Live corporate case studies evaluated with executive mentors
PROJECT 4:
150+ Corporate Placement PartnersComprehensive CXO Capstone & Boardroom Thesis Defense
Duration: 12 Weeks · Boardroom Defense
Project Brief & Scope:
Term-culminating boardroom thesis defense presenting a 360° commercial marketing and sales P&L plan backed by live campaign proofs, channel economics, and financial modeling to campus recruitment CXOs.
Execution Milestones:
*Live corporate case studies evaluated with executive mentors
What You’ll Study and Build
An industry-accredited AI-led sales and marketing program designed for ambitious learners to learn sales and marketing, master Kotler brand fundamentals, execute retail sales and B2B pipelines, and deploy cutting-edge AI tools.
MODULE 01:
Core FoundationStrategic Marketing and Brand Management
Duration: 180 Hours · Semester 1
Module Focus:
Build enduring brand equity from the ground up using Kotler frameworks, competitive white space mapping, and consumer psychology. Master brand architecture and strategic brand positioning.
Hands-On Tools & Frameworks:
Prepares You For:
What You'll Learn & Master:
Practical Output
Full Brand Audit & Positioning Blueprint for a Live Brand
MODULE 02:
Commercial ExecutionSales, Distribution and Channel Strategy
Duration: 200 Hours · Semester 1
Module Focus:
Master physical retail distribution, modern trade, quick-commerce fulfillment, and high-velocity B2B sales pipelines with distributor economics and channel margins.
Hands-On Tools & Frameworks:
Prepares You For:
What You'll Learn & Master:
Practical Output
Regional Route-To-Market & Distributor Margin Architecture
MODULE 03:
Consumer InsightsConsumer Behaviour and Market Research
Duration: 160 Hours · Semester 2
Module Focus:
Decode consumer purchase decisions, psychographic personas, and behavioral economics. Conduct qualitative ethnographic studies and quantitative survey analyses for commercial go-to-market strategies.
Hands-On Tools & Frameworks:
Prepares You For:
What You'll Learn & Master:
Practical Output
Primary Market Research Survey & Consumer Persona Deck
MODULE 04:
Live Paid Ad SpendDigital and Performance Marketing
Duration: 220 Hours · Semester 2
Module Focus:
Manage high-converting paid acquisition and organic search funnels with live ad budgets. Architect full-funnel customer acquisition systems across Meta, Google, and enterprise B2B channels.
Hands-On Tools & Frameworks:
Prepares You For:
What You'll Learn & Master:
Practical Output
Live Campaign Execution with Real Ad Budget & Measured ROAS
MODULE 05:
Next-Gen AI LeadershipAI-Integrated Marketing
Duration: 180 Hours · Semester 3
Module Focus:
Embed cutting-edge generative AI directly into market research, creative production, ad copywriting, and predictive media optimization to scale campaign velocity.
Hands-On Tools & Frameworks:
Prepares You For:
What You'll Learn & Master:
Practical Output
End-to-End AI-Generated Multi-Platform Ad Campaign Suite
MODULE 06:
Boardroom AnalyticsMarketing Analytics (Excel, Dashboards & P&L)
Duration: 190 Hours · Semester 3
Module Focus:
Turn raw campaign metrics into executive-ready growth playbooks and marketing P&L dashboards. Master customer acquisition cost (CAC), customer lifetime value (LTV), and multi-touch attribution.
Hands-On Tools & Frameworks:
Prepares You For:
What You'll Learn & Master:
Practical Output
Boardroom-Ready Executive KPI & Revenue P&L Dashboard
MODULE 07:
Executive LeadershipCore Management: Finance, Operations, HR & Capstone
Duration: 240 Hours · Semester 4
Module Focus:
Develop holistic enterprise leadership acumen expected of business heads. Covers corporate finance, supply chain, and organizational leadership for client-facing account teams, capped by a CXO boardroom defense.
Hands-On Tools & Frameworks:
Prepares You For:
What You'll Learn & Master:
Practical Output
12-Week CXO Capstone Project Defense & Placement Drives
Career Support and Mock Interviews with Placement Accountability
Designed as a premier B-school / alternative to MBA offering 4x better ROI than MBA. Graduate with verifiable job-ready skills, corporate internships, and executive recruitment access across 150+ hiring partners.
Want the detailed 2-year MBA curriculum syllabus?
Download the complete brochure with weekly schedules, case studies, mentor list, and fee structure.
Career Roles After MBA Marketing
BMI’s placement-focused curriculum provides dedicated placement support, placement accountability, and career support and mock interviews, equipping you with job-ready skills for inbound, outbound, B2B and account-based marketing roles, high-velocity sales development, and category leadership.
Brand Manager / Assistant Brand Manager
Oversee brand positioning, multi-channel product launches, 360° communication campaigns, and overall brand P&L.
Category Manager
Own complete category revenue, pricing models, quick-commerce assortment planning, and marketplace trade economics.
Sales Development Representative (SDR) / BDR
Drive high-velocity business development representative (BDR) and SDR pipelines using consultative outbound prospecting and inbound qualification.
Area Sales Executive
Manage regional dealer networks, secondary sales targets, retail store penetration, and territory distributor growth.
Account Manager & Client Relationship Manager
Nurture strategic corporate client relationships, drive contract renewals, upsell opportunities, and ensure long-term account health.
Partnerships Manager
Source and negotiate high-impact brand partnerships, channel co-marketing agreements, and corporate business alliances.
Lead Generation Manager
Build scalable multi-channel lead generation engines combining paid media, outbound email sequences, and high-converting landing pages.
Inbound, Outbound, B2B and Account-Based Marketing Roles
Lead targeted account-based marketing (ABM) campaigns for high-value enterprise logos using personalized content and omni-touch outreach.
Product Marketing Manager
Bridge engineering and commercial distribution, defining target personas, launch playbooks, and competitive differentiation.
Trade Marketing Manager
Design in-store brand visibility, visual merchandising, scheme discounts, and joint business plans with retail chains.
Digital Marketing Manager
Manage high-scale paid acquisition across Meta, Google Ads, programmatic DSPs, and conversion rate optimization.
Marketing Analytics Manager
Build executive revenue dashboards in Looker Studio and GA4, measuring marketing mix models (MMM) and customer lifetime value.
Skills You’ll Gain
The modern marketing leader needs more than just theory. We cultivate job-ready skills across five essential competencies that top recruiters demand.
Positioning, Branding & Go-To-Market
Master classical Kotler frameworks alongside modern consumer segmentation, value proposition mapping, and full-scale brand architecture.
- Brand positioning & narrative frameworks
- Go-to-market (GTM) launch playbooks
- Competitive differentiation & white space analysis
- Full-funnel brand equity building
Channel Strategy & Partner Management
Understand retail channel economics, distributor margin negotiations, primary/secondary sales pipelines, and quick-commerce distribution.
- Omnichannel retail & general trade models
- Area sales executive & territory pipelines
- Account manager & client relationship manager skills
- Quick-commerce channel distribution
Research, Content & Campaign Optimisation
Seamlessly deploy generative AI tools (ChatGPT, Midjourney, Claude, Perplexity) directly into market research, creative ideation, and ad copywriting.
- Prompt engineering for consumer research
- AI-driven creative and copy generation
- Inbound, outbound, B2B and account-based marketing roles
- Lead generation manager automation
Reading Data & Making Business Decisions
Go beyond vanity metrics to evaluate marketing ROI, customer acquisition cost (CAC), lifetime value (LTV), and multi-touch attribution.
- Advanced Excel modeling & cohort analysis
- Google Analytics 4 (GA4) & Looker dashboards
- CAC, LTV, ROAS & marketing mix attribution
- Data-backed boardroom decision making
Communication, Negotiation & Teamwork
Develop executive poise, persuasive presentation storytelling, high-stakes commercial negotiation skills, and cross-functional leadership.
- Executive boardroom presentations
- Commercial contract & vendor negotiations
- Cross-functional squad management
- High-impact leadership storytelling
Why Study MBA Marketing With Us
An agile sales and marketing program with placements that bridges academic rigor with live commercial execution, live ad budgets, direct senior industry mentorship, and verified placement accountability.
CXO-Led Live Cases
Learn directly from active CMOs, Brand Directors, and Founders who manage real business P&Ls, teardowns, and multi-crore campaigns.
Marketing Plus Sales
Gain a rare dual edge: brand strategy, creative equity, plus real-world channel distribution, distributor economics, and retail sales.
AI Built into the Curriculum
Generative AI (ChatGPT, Midjourney, Claude, Perplexity) is natively embedded across every module, not treated as a weekend afterthought.
Campus Placements
150+ corporate hiring partners across FMCG, D2C, technology, and global agency networks actively hire directly from our campus drives.
2,500+ Alumni Marketers
Join a flourishing nationwide network of marketing professionals working across top agencies and brands for lifelong referrals and mentoring.
Central Location in New Delhi
Modern campus situated in North West Delhi’s Rohini education corridor, well-connected by metro and close to major commercial and agency hubs.
₹1,80,000 for a 2-Year MBA in Marketing
Standard tuition fee covers all 4 semesters of classroom training, CXO mentorship sessions, and placement drives. Designed as an industry-focused B-school alternative to MBA, our sales and marketing course delivers job-ready skills, dedicated placement support, placement accountability, and career support and mock interviews. Flexible 0% interest EMI from ₹7,500/month across 24 months and merit scholarships up to 35% are available.
Hear From Our Students and Alumni
From brand management to retail distribution and analytics — discover how our MBA graduates transformed their careers across leading organizations.
“The live CXO case studies gave me boardroom-ready confidence. Pitching real readership expansion and multi-channel campaigns directly to media directors prepared me for the actual brand responsibilities I handle today at Dainik Jagran.”
Priya Sharma
Assistant Brand Manager
Dainik Jagran · Batch 2023-25
“Understanding distributor margins, secondary sales pipelines, and fitness retail channel negotiation helped me crack the campus selection process and scale physical and online distribution for Americanz Muscles.”
Aditya Verma
Area Sales & Channel Manager
Americanz Muscles · Batch 2022-24
“Managing live ad campaigns with real budgets instead of dummy spreadsheets completely shifted my career. Building full-funnel Meta and Google Ads gave me proven ROAS numbers to showcase at Ad2Lead Hub.”
Sneha Nair
Growth Marketing Lead
Ad2Lead Hub · Batch 2023-25
“Learning GA4, Looker Studio dashboards, and CAC/LTV econometric modeling helped me connect creative strategy directly with business ROI for high-value enterprise client accounts.”
Rohan Gupta
Marketing Analytics Manager
Balaji Marketing Experts · Batch 2022-24
“The emphasis on consumer persona teardowns and go-to-market playbooks was spot on. Transitioning into product marketing was seamless thanks to the practical hands-on projects and mentoring at BMI.”
Ananya Bose
Product Marketing Manager
Saisha Eduversity · Batch 2023-25
“Understanding regional distribution networks, vendor schemes, and circulation logistics made all the difference. BMI is one of the rare institutes that respects the power of distribution alongside brand building.”
Manav Malhotra
Regional Distribution Specialist
Punjab Kesari · Batch 2022-24
“Conducting actual qualitative focus groups and synthesizing student demographic data gave me hands-on market research rigor that traditional textbook MBA programs simply don't teach.”
Kritika Sen
Consumer Insights Analyst
Applied Education Services · Batch 2023-25
“Integrating generative AI tools into creative copy generation and rapid A/B testing transformed my workflow. Managing real marketing funnels helped me accelerate e-commerce growth for home decor.”
Aman Khurana
D2C Brand Strategist
Globe decorez · Batch 2022-24
Frequently Asked Questions
Everything you need to know about eligibility, fee breakdown, placement packages, degree accreditation, and admissions.
Have more questions about admissions?
Speak with our senior admissions team or submit an application online.