Balaji Marketing Institute
Balaji Marketing InstituteLearn · Grow · Lead · Succeed
Balaji Marketing Institute

LEARN · GROW · LEAD · SUCCEED

💼 Executive Marketing & Growth Program · 3 Months · Sundays Only

EXECUTIVE PROGRAM IN MARKETING & GROWTH FOR WORKING PROFESSIONALS

Advance into Senior Strategist, Growth Head, and Marketing Leadership roles without leaving your job. Intensive Sunday batches covering 7-figure Performance Media, Conversion Funnels, AI Automation & Boardroom Leadership.

Sunday Cohort 2026

Apply for Executive Batch

Sundays Only (10:30 AM – 2:30 PM) · Limited to 25 Working Professionals

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Scholarship Deadline:5 Oct 2026

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Executive Marketing Program · Weekend Batches in Delhi NCR

Advance Your Marketing Career Without Leaving Your Job

A high-intensity, practical 3-month executive program designed for marketing professionals, sales managers, and founders. Master 7-figure performance media, full-funnel conversion rate science, Looker Studio analytics, and cutting-edge Generative AI workflows with Sunday batches.

Zero Disruption to Your Day JobLive Ad Account TeardownsHigh-Spend Media FrameworksAttribution & GA4 DashboardsGenerative AI & MarTech WorkflowsExecutive Salary Negotiation Coaching
Program Overview & Verified Career Highlights
3 Months
Duration
Sundays Only Cohort
Hybrid / Campus
Mode & Campus
Delhi NCR & Live
₹45,000
Standard Fee
0% EMI from ₹15,000/mo
14L+
Average CTC
Senior Growth Roles
₹28L+
Highest CTC
Leadership / CXO
150+
Recruiters
Hiring Partners
2,500+
Marketer Network
Alumni & CXOs

Sundays 10:30 AM – 2:30 PM

4 hours of live, interactive campaign execution. Designed strictly for busy working professionals.

Weekday Office Hours & Syncs

Flexible evening doubt clearing, account reviews, and 1-on-1 private audit sessions with faculty.

Verified Executive Credential

Receive the BMI Executive Certificate in Advanced Growth & Performance Leadership to share on LinkedIn.

Executive Immersion · Real Working Cohorts

Inside the Sunday Executive Experience

From Sunday morning performance war rooms to 1-on-1 confidential growth teardowns and boardroom defenses — see how working professionals level up their commercial leadership.

Sunday Performance War Room
Sunday Performance War Room
Print 1 of 6: Sunday Performance War Room
Executive Growth Audits & Real Client Cases

Real Account Teardowns with Practicing CMOs

Work on authentic business briefs alongside verified commercial partners like Dainik Jagran, Americanz Muscles, Ad2Lead Hub, and Balaji Marketing Experts. Scroll to experience each project stack into view.

CASE STUDY 1:

Dainik Jagran & Regional Media Group

Multi-Channel Media Scaling & CAC Reduction

Scope: 4 Weeks · Live Corporate Brief

Audit Focus:

Audit active regional digital campaigns and print-digital cross-monetization. Restructure ad account targeting, test high-intent vernacular creative hooks, and optimize customer acquisition costs.

Key Deliverables:

Current Account Heuristic Audit & Spend Leakage Analysis
Vernacular Creative Matrix & Audience Cluster Testing
Real-Time Attribution Calibration & GA4 Funnel Mapping
Executive Boardroom Presentation to Regional Media Directors
Presented Directly to Senior Media Directors

*Optionally bring your own company ad account for confidential 1-on-1 audit

CASE STUDY 2:

Americanz Muscles (Sports Nutrition)

Omnichannel Funnel & Distributor Margin Model

Scope: 4 Weeks · D2C & Retail Expansion

Audit Focus:

Build a scalable growth engine bridging D2C eCommerce and offline supplement distributor channels. Formulate margin structures, checkout conversion optimization, and retention repeat-order loops.

Key Deliverables:

E-Commerce Checkout Flow & Drop-Off Heuristic Audit
Distributor Economics & Modern Trade Channel Margins
Meta Ads Scaling for High-AOV Fitness Bundles
Retention VIP Loyalty & WhatsApp Re-Order Engine Setup
Direct Commercial Margin Deck Teardown

*Optionally bring your own company ad account for confidential 1-on-1 audit

CASE STUDY 3:

Ad2Lead Hub & Balaji Marketing Experts

High-Ticket B2B Lead Engine & Automated MarTech Stack

Scope: 4 Weeks · B2B Pipeline Case

Audit Focus:

Design an enterprise inbound and outbound demand generation system. Integrate Zapier/Make automations, configure CRM lead scoring, and run high-converting Google Search intent campaigns.

Key Deliverables:

B2B Account-Based Marketing ICP & Lead Magnet Architecture
Google Search PPC High-Intent Keyword Sculpting
Zapier / Make Automation Pipeline with CRM Lead Scoring
Executive Revenue P&L and ROI Reporting Model
End-to-End Automated Pipeline Deployment

*Optionally bring your own company ad account for confidential 1-on-1 audit

CASE STUDY 4:

Visiting CMO Panel & Industry Leaders

Comprehensive Executive Capstone & Boardroom Defense

Scope: 4 Weeks · Boardroom Capstone

Audit Focus:

Cap the 3-month program by defending a comprehensive 360° growth strategy for your own company or a real enterprise brand before a panel of visiting CMOs and venture leaders.

Key Deliverables:

Full-Funnel Growth Diagnostic & Competitive Moat Teardown
Unit Economics, Blended CAC/LTV & Media Mix Modeling
1-on-1 Confidential Audit Preparation with Faculty
Boardroom Defense & Executive Certification Conferral
Confidential Defense with CMO Jury & Certificate

*Optionally bring your own company ad account for confidential 1-on-1 audit

12-WEEK WEEKEND CURRICULUM

Curriculum Engineered for Fast Impact

Every Sunday session focuses on frameworks, ad budgets, and AI workflows you can apply directly to your day job on Monday morning. Scroll to explore each module.

Module 01 / 06

MODULE 01:

High-Budget Scaling

Performance Marketing Architecture & 7-Figure Budget Scaling

Schedule: Weeks 1 - 2 · 16 Hours Live

Executive Focus:

Master enterprise media buying economics, high-spend account architecture on Meta Ads and Google Ads, creative fatigue mitigation, and ROAS enhancement frameworks.

Hands-On Tool Stack:

Meta Ads ManagerGoogle Ads EditorMotion AppTikTok/YouTube Ads

Prepares You For:

Performance Marketing LeadHead of GrowthMedia Director

What You Master:

Enterprise account architecture for 7-figure monthly ad budgets
Advantage+ Shopping Campaigns, bid caps & cost control strategies
Google Performance Max, search intent clustering & negative sculpting
Dynamic creative testing (DCT) workflows & creative fatigue mitigation

Tangible Output

Audit & restructure an active corporate paid media account

Pillar 1 · Paid AcquisitionModule 1 of 6

MODULE 02:

Conversion Science

Conversion Funnel Optimization & CRO Sprints

Schedule: Weeks 3 - 4 · 16 Hours Live

Executive Focus:

Turn paid and organic traffic into paying customers with conversion rate science. Analyze customer drop-offs, design high-converting landing pages, and run multivariate experiments.

Hands-On Tool Stack:

HotjarMicrosoft ClarityVWO / Google OptimizeUnbounce

Prepares You For:

Growth MarketerCRO SpecialistProduct Marketing Lead

What You Master:

Landing page heuristic audits, message matching & friction teardowns
Heatmaps, click maps, and session replays with Hotjar and Microsoft Clarity
Multivariate A/B testing frameworks, statistical significance & sample size math
Checkout flow streamlining, order bumps & cart abandonment recapture

Tangible Output

Deliver a live CRO heuristic audit with 5 prioritized test hypotheses

Pillar 1 · Funnel ScienceModule 2 of 6

MODULE 03:

Boardroom Data

Marketing Analytics, Attribution & GA4 Dashboards

Schedule: Weeks 5 - 6 · 16 Hours Live

Executive Focus:

Make confident data-backed decisions with modern reporting infrastructure. Master GA4 custom events, first-party cookie tracking, multi-touch attribution, and executive Looker Studio dashboards.

Hands-On Tool Stack:

Google Analytics 4Google Tag ManagerLooker StudioBigQuery Basics

Prepares You For:

Marketing Analytics ManagerRevenue Operations LeadGrowth Analyst

What You Master:

GA4 custom events, exploratory funnel reports & server-side GTM tagging
First-party data strategy, cookie deprecation & privacy-first measurement
Multi-touch attribution models vs Marketing Mix Modeling (MMM)
Building automated executive Looker Studio dashboards for stakeholder reporting

Tangible Output

Build a live, automated executive marketing P&L dashboard

Pillar 2 · Analytics InfrastructureModule 3 of 6

MODULE 04:

Next-Gen AI Stack

Generative AI, Automation & MarTech Stacks

Schedule: Weeks 7 - 8 · 16 Hours Live

Executive Focus:

Multiply your team output 10x with modern AI tools and automated pipelines. Build custom GPTs for ad copywriting, automate lead routing in Zapier/Make, and evaluate MarTech vendor ROI.

Hands-On Tool Stack:

ChatGPT Plus / Custom GPTsClaude 3.5 SonnetZapierMake.comMidjourney

Prepares You For:

MarTech LeadAI Marketing StrategistOperations Director

What You Master:

Building domain-specific custom GPTs for ad copywriting and competitive research
Automating lead enrichment, CRM sync & alerts via Zapier and Make.com
AI video repurposing, multi-lingual voiceovers & creative variation workflows
Enterprise MarTech stack evaluation, consolidation & software vendor ROI scoring

Tangible Output

Deploy an automated AI lead qualification & enrichment pipeline

Pillar 2 · AI AutomationModule 4 of 6

MODULE 05:

Customer Economics

Customer Retention, LTV Maximization & Retention Loops

Schedule: Weeks 9 - 10 · 16 Hours Live

Executive Focus:

Scale profitability by turning one-time buyers into lifetime brand advocates. Master RFM customer segmentation, automated lifecycle email/WhatsApp sequences, and cohort retention metrics.

Hands-On Tool Stack:

KlaviyoCleverTap / MoEngageWhatsApp Business APIExcel Cohort Sheets

Prepares You For:

Retention Marketing ManagerCRM DirectorLifecycle Strategist

What You Master:

Recency, Frequency, Monetary (RFM) segmentation & customer cohort analysis
Email & WhatsApp automated lifecycle sequences (welcome, win-back, nurture)
Customer loyalty architectures, referral mechanics & viral coefficient math
Subscription unit economics, net revenue retention (NRR) & churn playbooks

Tangible Output

Design an end-to-end multi-stage customer retention & upsell blueprint

Pillar 3 · Retention & LTVModule 5 of 6

MODULE 06:

C-Suite Presentation

Executive Capstone Pitch & Leadership Brand Acceleration

Schedule: Weeks 11 - 12 · 16 Hours Live

Executive Focus:

Present your comprehensive corporate growth audit and unlock leadership career momentum. Master boardroom storytelling, executive LinkedIn personal branding, and high-stakes salary negotiation.

Hands-On Tool Stack:

Boardroom Pitch DecksExecutive Bio BlueprintNegotiation Frameworks

Prepares You For:

Chief Marketing Officer (CMO)VP of MarketingGrowth Director

What You Master:

360° Executive growth audit presentation before a visiting CMO panel
LinkedIn thought leadership framework & executive profile makeover
C-suite communication, boardroom slide craft & cross-functional alignment
Executive interview frameworks, leadership case teardowns & compensation negotiation

Tangible Output

Boardroom defense of a 360° growth strategy with faculty & CMO jury

Pillar 3 · Leadership & C-SuiteModule 6 of 6
Executive Transition & Career Acceleration

Everything You Need to Command Senior Marketing Compensation

Designed specifically for ambitious working professionals. Every weekend equips you with real assets, confidential audits, and C-suite positioning to accelerate your career trajectory.

Confidential 1-on-1 office hours for your company's live ad accounts
Downloadable executive spreadsheets, budget models & slide decks
Zero weekday disruption: Sunday sessions (10:30 AM – 2:30 PM)
HD session recordings & transcripts uploaded within 2 hours
Employer-recognized BMI Executive Certification for LinkedIn
Lifetime access to BMI executive alumni community & hiring network
Personalized salary negotiation & senior role interview coaching
Flexible no-cost EMI payment plans starting from ₹15,000/month

Want the detailed 12-week weekend syllabus?

Download the complete brochure with weekly schedule, live teardowns list, faculty profiles, and fee structure.

Career Transitions & Senior Compensation

Roles You Can Step Into After the Executive Program

Transition from day-to-day execution to high-impact growth leadership. Our curriculum and confidential mentorship are engineered to command senior compensation.

High GrowthLeadership Role

Head of Growth / Growth Marketing Lead

₹18L – ₹28L+ CTC

Own the company's full-funnel customer acquisition, unit economics, conversion rate optimization, and rapid experimentation pipeline.

Key Competencies:

Full-Funnel GrowthUnit Economics & CAC/LTVMultivariate CROExecutive Reporting
High DemandScale Specialist

Performance Marketing Lead / Media Director

₹14L – ₹22L+ CTC

Manage high-spend media accounts across Meta Ads, Google Performance Max, and programmatic networks with rigorous ROAS accountability.

Key Competencies:

7-Figure Media ScalingAdvantage+ ShoppingAttribution ModelsCreative Velocity
StrategicStrategy & GTM

Senior Brand & GTM Strategist

₹12L – ₹20L+ CTC

Architect omnichannel brand positioning, retail and digital go-to-market roadmaps, and competitive category moats for scaling enterprises.

Key Competencies:

Brand PositioningOmnichannel GTMConsumer PersonasCategory Strategy
Next-GenTech & Ops

MarTech & Revenue Operations Manager

₹15L – ₹24L+ CTC

Bridge marketing and engineering. Implement server-side GA4, automated CRM pipelines, custom AI tools, and multi-touch attribution.

Key Competencies:

GA4 & Server GTMZapier/Make AutomationCustom GPTsMarTech Stacks
High ImpactLTV & CRM

Retention & Customer Lifecycle Lead

₹12L – ₹18L+ CTC

Scale net revenue retention (NRR) and lifetime customer value through RFM segmentation, automated lifecycle journeys, and VIP loyalty programs.

Key Competencies:

RFM SegmentationCohort AnalysisEmail & WhatsApp APIChurn Prevention
IndependentConsulting

Growth Consultant / Fractional CMO

₹1.5L – ₹3L+/mo Retainers

Advise funded startups, D2C brands, and mid-market enterprises on growth diagnostics, paid media audits, and marketing team restructuring.

Key Competencies:

Growth DiagnosticsBoardroom AdvisoryP&L Financial ModelsTeam Leadership

Corporate Network & Partner Ecosystem

Where Our Executive Alumni Lead and Scale

Dainik JagranAmericanz MusclesPunjab KesariAd2Lead HubBalaji Marketing ExpertsSaisha EduversityThe Archoline ArchitectsGlobe decorez
Executive Competencies Gained

High-Leverage Skills That Command Authority

Move from tactical execution to strategic leadership. These are the modern commercial skills high-growth companies actively search and pay top dollar for.

High-Budget Performance Scaling

Move beyond ₹10K daily spends. Architect enterprise ad accounts on Meta & Google managing 7-figure budgets with cost caps and ROAS stability.

  • Meta Advantage+ Shopping & bid cap strategy
  • Google Performance Max & intent clustering
  • Dynamic creative testing (DCT) pipelines
  • Creative fatigue mitigation frameworks

Conversion Funnel & CRO Science

Diagnose and fix friction across landing pages and checkout flows using rigorous quantitative and qualitative analytics.

  • Heuristic audits & message matching
  • Heatmaps, click tracking & session replays
  • Multivariate A/B testing & statistical math
  • Checkout flow streamlining & cart recovery

Attribution & Executive Dashboards

Translate complex campaign metrics into boardroom-ready marketing P&L dashboards and clear commercial ROI reports.

  • GA4 custom events & exploratory funnels
  • Server-side GTM tagging in cookieless era
  • Multi-touch attribution models & MMM
  • Automated Looker Studio KPI dashboards

Generative AI & MarTech Automation

Integrate cutting-edge AI workflows into daily marketing execution, cutting operational turnaround time by 70%.

  • Domain-specific custom GPTs for copy & research
  • Automated lead enrichment via Zapier / Make
  • AI creative variation & rapid localization
  • MarTech stack audit & vendor ROI evaluation

Customer Retention & LTV Economics

Engineer sustainable organic profitability through cohort retention analysis, repeat purchase loops, and automated lifecycle stacks.

  • RFM customer segmentation & cohort charts
  • Automated WhatsApp & email drip engines
  • VIP customer loyalty & referral loops
  • Net revenue retention (NRR) & churn defense

Boardroom Poise & C-Suite Storytelling

Communicate with authority. Present compelling growth strategies to CEOs and investors and command premium executive compensation.

  • Executive boardroom slide deck craft
  • LinkedIn thought leadership content engine
  • Cross-functional stakeholder alignment
  • High-stakes executive salary negotiation
Unmatched Return on Investment

Why Working Professionals Choose BMI

Engineered specifically to solve the constraints of working marketers: zero weekday interference, immediate practical payoff, and transparent pricing.

Program Feature
BMI Executive Program (Sundays)
Traditional Executive Courses
Class Schedule
Sundays Only (10:30 AM – 2:30 PM) · Zero weekday clash
Exhausting weekday night classes or rigid multi-year timelines
Practical Focus
Live account teardowns, real ad spends & AI automation
Outdated academic case studies from decade-old textbooks
Mentorship
1-on-1 confidential office hours with practicing CMOs
Generic mass lectures with zero individualized feedback
Investment / Fee
₹45,000 all-inclusive with 0% EMI from ₹15,000/mo
₹3,00,000 – ₹6,00,000 with heavy upfront lock-in
Immediate ROI
Apply frameworks in your day job the very next Monday
Pure theoretical knowledge with delayed career impact
Transparent Fee Structure

₹45,000 All-Inclusive · Flexible 0% Interest EMI

Everything is included: 12 Sunday live execution sessions, 50+ tool licenses & templates, private 1-on-1 office hours, HD recordings with lifetime access, and verified executive certification. Zero hidden charges.

One-Time Fee

₹45,000

Special cohort saving

3-Month EMI

₹15,000 / mo

Zero interest charged

Corporate Invoice

GST Invoicing

Claim L&D budget

Company Sponsorship / L&D Claims

Many of our participants get 100% of the program fee reimbursed through their company's learning and development allowance. We provide official GST invoices and course syllabus documentation for easy approval.

Apply for Next Sunday Batch
Executive Alumni Transformations

Hear From Working Professionals Who Leveled Up

Real stories from marketers, sales leaders, and founders who completed the 3-month Sunday program and accelerated their career trajectory.

+75% Salary Growth

“I was stuck running basic manual ad sets for 3 years. The Sunday program changed everything: I learned Advantage+ scaling, cost cap bid algorithms, and first-party GA4 attribution. Within 2 months of graduation, I transitioned to Performance Lead managing 7-figure spends.”

Vikram Malhotra

Head of Performance Marketing · Ad2Lead Hub

Was: Sr. Media Executive at Ad Agency

+60% Compensation Jump

“The 1-on-1 confidential account teardowns with faculty were pure gold. I brought our real D2C store funnels to class and uncovered massive leakages on mobile checkout. We saw a 38% bump in repeat orders using RFM WhatsApp automation within 3 weeks.”

Pooja Sharma

Growth & Retention Lead · Americanz Muscles

Was: Brand Marketing Associate

Expanded Enterprise Retainers

“As a sales and BD manager, I needed to master the technical side of marketing. BMI taught me Zapier lead automation, server-side tracking, and custom GPT workflows. Now I design end-to-end inbound and outbound pipelines for our enterprise corporate clients.”

Rohit Bansal

MarTech & RevOps Consultant · Balaji Marketing Experts

Was: Business Development Manager

+80% CTC Jump

“The Sunday-only format was a lifesaver with my busy work schedule. Zero weekday burnout, but 100% practical depth. Every single framework I learned on Sunday morning, I implemented at work on Monday. My leadership team took notice immediately.”

Ananya Sen

Senior Growth Strategist · Dainik Jagran Partner Group

Was: Digital Marketing Specialist

Executive Program FAQs

Frequently Asked Questions

Everything you need to know about the Sunday schedule, confidential account audits, tools, and career outcomes.

Sessions are held exclusively on Sundays from 10:30 AM to 2:30 PM (4 hours of intensive live execution), ensuring zero disruption to your weekday job. In addition, weekday doubt-clearing sessions and 1-on-1 mentor syncs are scheduled flexibly during evenings to accommodate your schedule.
Still Have Questions?

Talk to Our Executive Admissions Advisor

Get detailed batch profiles, corporate invoice assistance, or syllabus questions answered before applying.

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Executive Marketing Program Campus & Weekend Batch Catchment in Delhi NCR

Balaji Marketing Institute conducts Sunday executive cohorts in Rohini, tailored for working professionals commuting from New Delhi, Pitampura, Budh Vihar, North West Delhi, North Delhi, and Delhi NCR.

Rohini Sectors Coverage

Direct connectivity from metro corridors for leaders commuting across Pitampura, Budh Vihar, Rohini Sectors 1 to 24, North Delhi, and the entire National Capital Region.