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#1 DIGITAL MARKETING COURSE FOR CAREER GROWTH
Learn in-demand marketing skills with practical projects, expert mentors and placement assistance in Rohini, Pitampura, Budh Vihar & Delhi.
Build Your Career in Marketing with Delhi's #1 Practical Course
A placement-linked 6-month digital marketing diploma combining hands-on agency simulations, live ad budgets, SEO mastery, and AI-powered performance media. Learn directly from industry practitioners in Rohini, Pitampura, and Budh Vihar with guaranteed placement assistance.
Experience Life Inside the Marketing Launchpad
From live media budgets to creative pitch presentations — see how our diploma trainees build real portfolios and secure top agency placements.
Learn Digital Marketing. Build Your Career.
Get practical skills, real-world learning and career support to help you take the next step in digital marketing.
Live Paid Marketing & Performance Campaigns
No dummy accounts or textbook theory. Trainees run actual Meta Ads (Facebook and Instagram), Google Search Ads, and LinkedIn campaigns with real advertising budgets, mastering bidding strategy, media plans, insertion orders, and campaign optimization to maximize ROAS.
Agency Simulation & Brand Launch Strategy
Train like you're already on the job. Work in squads on brand launch teardowns, client media strategy decks, go-to-market strategy, and full-funnel audits under senior agency directors.
100% Placement Support & 70+ Hiring Partners
From crafting recruiter-ready resumes to salary negotiation for 4.5 to 11.5 LPA CTC packages, our placement cell connects alumni directly with leading digital agencies and brands.
Next-Gen AI, GEO & Programmatic Stack
Master modern capabilities high-paying teams demand: AI Prompt Engineering, Generative AI for Content, LLM Optimization, Generative Engine Optimization (GEO), Answer Engine Optimization, DV360, CM360, and Excel reporting.
How BMI Compares to Traditional Institutes
See why ambitious learners choose our agency-simulated training over outdated textbook courses.
Ready to Accelerate Your Career at BMI?
Apply online to reserve your seat and receive your personalized digital marketing curriculum roadmap.
DIPLOMA COURSE CURRICULUM
Comprehensive 24-Module Digital Marketing Masterclass
From core marketing strategy to running live paid ad campaigns and AI automation. Scroll to experience each module stack into view.
MODULE 01:
Marketing Foundation & Brand Strategy
Duration: 8 Hours
Description:
Build your marketing bedrock. Understand what marketing truly means, traditional vs digital marketing, brand strategy, brand positioning, and consumer personas to craft winning marketing briefs.
What You'll Learn:
MODULE 02:
Digital Marketing Ecosystem & Media Planning
Duration: 10 Hours
Description:
Map the entire digital landscape—paid, organic and earned media. Learn how to build an omnichannel media plan, channel strategy, and full-funnel media strategy aligned with your go-to-market strategy.
What You'll Learn:
MODULE 03:
Digital Consumer Behaviour
Duration: 8 Hours
Description:
Decode how modern consumers think, search and buy online. Create detailed consumer personas and buyer journeys to craft targeting and ad copy that resonates across touchpoints.
What You'll Learn:
MODULE 04:
Digital Visibility Strategy & Brand Launch
Duration: 10 Hours
Description:
Learn how to make your brand discoverable across platforms. Analyse competitor visibility, build brand launch plans, multi-platform brand marketing, and establish organic social presence.
What You'll Learn:
MODULE 05:
Online Lead Strategy & Funnel Optimization
Duration: 10 Hours
Description:
Go beyond awareness. Design lead magnets, funnels, granular ad groups, and scoring systems that turn strangers into qualified leads with campaign optimization and CRM tracking.
What You'll Learn:
MODULE 06:
Data Visualization, Dashboards & Excel Analysis
Duration: 8 Hours
Description:
Turn raw numbers into strategic insights. Build live marketing dashboards in Google Looker Studio, master Excel & data analysis, and build Excel reporting models for executive decision making.
What You'll Learn:
MODULE 07:
Video Marketing for Business
Duration: 10 Hours
Description:
Video is the #1 content format. Learn how to script short-form video for Instagram Reels and YouTube Shorts, write scriptwriting briefs for ads, and distribute video content to scale brand reach.
What You'll Learn:
MODULE 08:
Building Your Business Website (WordPress & Shopify)
Duration: 12 Hours
Description:
Your website is your 24/7 salesperson. Plan its structure, build on WordPress and Shopify for Ecommerce & Quick Commerce, apply UX fundamentals and optimize for conversion rate optimization.
What You'll Learn:
MODULE 09:
Social Media Marketing & Organic Strategy
Duration: 10 Hours
Description:
Optimize profiles and execute an organic social strategy that grows followers. Master Social Media Marketing across LinkedIn, Facebook, Instagram, and YouTube.
What You'll Learn:
MODULE 10:
Landing Page & Conversion Rate Optimization (CRO)
Duration: 8 Hours
Description:
A great ad means nothing without a landing page that converts. Run A/B testing on creatives and ad copy, write high-impact CTAs, and apply Conversion Rate Optimization (CRO) frameworks.
What You'll Learn:
MODULE 11:
Live CampaignMeta Ads (Facebook and Instagram)
Duration: 15 Hours (& 15 Days Live Campaign)
Description:
Run live paid marketing on Meta with real budgets. From AI-powered audience targeting, insertion orders, and creative writing to bidding strategy, ad groups, and retargeting.
What You'll Learn:
MODULE 12:
Search Engine Optimization — SEO
Duration: 15 Hours
Description:
Master on-page SEO, technical SEO, and backlink audit to rank #1 on Google. Target featured snippets, optimize SEO blogs, and dominate local search with Google Business Profile.
What You'll Learn:
MODULE 13:
Web Analytics & Google Analytics 4
Duration: 10 Hours
Description:
Set up GA4 from scratch, master Google Analytics traffic reporting, configure conversion tracking, and build monthly Excel reporting dashboards for performance attribution.
What You'll Learn:
MODULE 14:
Live CampaignGoogle Search Ads & Advanced Google Ads (SEM)
Duration: 15 Hours (& 15 Days Live Campaign)
Description:
Run live Search Engine Marketing (SEM) and PPC campaigns. Master Google Search Ads, Advanced Google Ads, negative keywords, search term analysis, quality score, and bidding strategy.
What You'll Learn:
MODULE 15:
Display & Programmatic Advertising (DV360 & CM360)
Duration: 8 Hours
Description:
Design banner creatives and deploy programmatic display media across Google Display Network and enterprise DSPs like DV360 and CM360 with advanced audience targeting.
What You'll Learn:
MODULE 16:
Video Advertising (YouTube Ads & Shorts)
Duration: 10 Hours
Description:
Launch YouTube video ad campaigns across skippable, bumper, and YouTube Shorts formats. Learn audience targeting, bidding strategy, and campaign optimization for high ROAS.
What You'll Learn:
MODULE 17:
Remarketing, Retargeting & Brand Recall
Duration: 8 Hours
Description:
Set up pixels, custom audiences, and dynamic retargeting ads to re-engage middle- and bottom-of-funnel users who didn't convert, boosting brand recall and ROAS.
What You'll Learn:
MODULE 18:
Email Marketing & Automation Funnels
Duration: 10 Hours
Description:
Build an active subscriber list, set up automated drip campaigns, and write high-open ad copy and subject lines. Optimize click rates and nurture customer lifecycles.
What You'll Learn:
MODULE 19:
Inbound Marketing & Lead Nurturing
Duration: 8 Hours
Description:
Shift from interruption to attraction. Synergise SEO with content strategy, map the buyer funnel (top, middle, bottom), and build automated lead nurturing engines.
What You'll Learn:
MODULE 20:
Content Marketing, Writing & Copywriting
Duration: 8 Hours
Description:
Master Content Marketing, Content Writing, and Copywriting. Learn to produce data-backed content briefs, write high-ranking SEO blogs, and leverage generative AI for content production.
What You'll Learn:
MODULE 21:
Blogging, Adsense & Affiliate Marketing
Duration: 10 Hours
Description:
Start and monetize an affiliate blog from scratch. Earn through Google Adsense and affiliate networks, applying SEO blogs and listing optimization to scale organic traffic.
What You'll Learn:
MODULE 22:
Selling on Amazon & Ecommerce Marketplaces
Duration: 8 Hours
Description:
Set up and scale storefronts for Ecommerce & Quick Commerce. Master Amazon Ads, listing optimization, product ad groups, and order inventory management.
What You'll Learn:
MODULE 23:
Freelancing, Client Servicing & Agency Building
Duration: 10 Hours
Description:
Graduate career-ready as a Media Planner, Account Executive, or agency founder. Learn client pitching, pricing, marketing briefs, and scaling from solo freelancer to agency team.
What You'll Learn:
MODULE 24:
AI-Powered Marketing, LLM & Generative Engine Optimization
Duration: 12 Hours
Description:
Stay ahead with modern AI. Master LLM Optimization, Generative Engine Optimization (GEO), Answer Engine Optimization, AI Prompt Engineering, ChatGPT, and Google AI Overviews.
What You'll Learn:
DIGITAL MARKETING LIVE PROJECTS
Gain real experience with LIVE projects for hands-on Digital Marketing Learning
PROJECT 1:
Meta Ads (Facebook and Instagram)
Duration: 15 Hours (& 15 Days of Live Campaign)
Description:
Execute an end-to-end paid marketing campaign on Meta with actual budgets. Build complete media plans, define AI-powered audience targeting, design ad creatives and ad copy, manage insertion orders, and optimize bidding strategy to hit target ROAS.
*Brands change every batch
PROJECT 2:
Google Search Ads & Advanced Google Ads (SEM)
Duration: 15 Hours (& 15 Days of Live Campaign)
Description:
Set up, run, and optimize live PPC search campaigns on Google Ads. Conduct search term analysis, build negative keywords lists, structure high-performing ad groups, write responsive ad copy, and maximize quality score on real client catalogues.
*Brands change every batch
PROJECT 3:
SEO Live Audit, Technical SEO & Rankings
Duration: 12 Hours
Description:
Conduct a comprehensive on-page SEO, technical SEO, and backlink audit for an active website. Uncover high-intent keyword gaps with Semrush, optimize for featured snippets and Google AI Overviews, and deliver measurable organic visibility gains.
*Brands change every batch
PROJECT 4:
Email Drip Campaign & Marketing Automation
Duration: 10 Hours
Description:
Architect a multi-stage automation drip sequence for an active brand. Craft high-converting ad copy and subject lines, map lead nurturing through the full funnel (top, middle, bottom), execute A/B testing, and analyze open, click, and conversion metrics.
*Brands change every batch
Bonus & Professional Modules
Everything You Need to Land Your First Role
Want the full 24-module syllabus?
Download the detailed 3-page PDF with all topics, durations and live project details.
Roles Our Diploma Graduates Step Into
Top recruiters and hiring partners hire our alumni across paid, organic, AI, and analytics domains. From internships with stipend to full-time CTC packages ranging between ₹4.5 to 11.5 LPA.
Performance Marketing Executive
Manage high-budget paid acquisition campaigns, build data-driven media plans, and optimize conversion funnels.
Digital Marketing Analyst
Extract actionable marketing insights from GA4 and Looker Studio to guide multichannel growth decisions.
SEO Analyst
Audit websites, resolve crawl issues, and optimize high-intent keyword rankings on Google Search.
SEO Executive
Execute daily search optimization tasks, write content briefs, and build high-authority backlink profiles.
SEM Analyst
Scale intent-based pay-per-click campaigns, streamline bidding strategy, and maximize search impression share.
PPC Specialist
Craft high-converting ad copy, structure granular ad groups, and monitor spend efficiency across channels.
Programmatic Executive
Deploy automated display and video media buying using enterprise DSPs and ad-server platforms.
Ecommerce Marketing Specialist
Drive direct-to-consumer and marketplace sales across Amazon, Flipkart, and quick-commerce channels.
Social Media Manager
Grow viral social followings, direct short-form video production, and curate high-engagement brand voice.
Content Manager
Lead full-funnel content distribution, brand storytelling, and multi-channel organic acquisition.
Content Writer
Write compelling long-form SEO articles, landing page copy, and high-conversion ad creative briefs.
Media Planner
Design omnichannel budget frameworks, evaluate channel mix, and build client-ready marketing briefs.
Marketing Analyst
Model customer acquisition costs, forecast seasonal demand, and build executive reporting dashboards.
Client Manager
Manage high-value brand accounts, steer agency deliverables, and lead quarterly campaign reviews.
Account Manager
Nurture long-term agency client relationships, ensure SLA compliance, and expand project scope.
Account Executive
Coordinate between creative, media, and tech teams to deliver campaign assets on schedule.
COMPREHENSIVE PRACTICAL SKILLS
Modern Digital Marketing Competency Matrix
Skills mapped to industry expectations—covering paid performance, content, AI prompting, and enterprise analytics.
Performance & Paid Marketing
Organic & Content Strategy
Next-Gen AI & Generative Workflows
Brand Strategy & Analytics
Master 17+ Enterprise Tools & Platforms:
Hands-on Live Platform AccessBest Digital Marketing Institute in Rohini, Pitampura, Budh Vihar & Delhi
Looking for a digital marketing course near me? Balaji Marketing Institute offers offline classroom training, live lab sessions, and flexible full-time / part-time digital marketing classes in Rohini, Pitampura, Budh Vihar, and North West Delhi—backed by guaranteed placement assistance and alumni mentoring.
What Our Students & Clients Say
Direct, unfiltered reviews from our students, digital marketing trainees, and business clients in Rohini, Delhi.
Shalu P
Trainee & Marketing Learner
“Best platform for business promotion and learning. Such a nice experience, very cooperative and supportive staff.”
FIT K
Digital Marketing Trainee
“Best place for practical digital marketing learning and great services for marketing and business promotion 🙂 Highly recommended for anyone starting their digital career.”
Yogesh K
Learner
“Great team for marketing and promotion. Complete value for money with high practical knowledge and career guidance.”
Sourav
Student & Trainee
“Good environment for students and clients. Staff is very supportive & polite. Learned live campaign execution and ad targeting.”
Shiva P
Digital Marketing Trainee
“Very reasonable rates and top digital marketing work in Delhi. Good marketing strategy and helpful faculty throughout.”
Got Questions?
Frequently Asked Questions
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Still have questions?
Reach our admissions desk for batch availability, syllabus questions, and upcoming scholarship deadlines.